What Do You Want to Achieve?

One of the first questions Paley Rothman ask is "What do you want to achieve?" By seeing matters through the lens of their clients is the first step in developing a strategy to meet desired objectives. The Paley Perspective is problem-solving approach, combined with a legal sophistication and a unique understanding of the ever-changing business landscape.

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Brand Messaging Web & Mobile Design Digital Strategy User Experience Information Architecture Brand Identity Photography Marketing Collateral

Transforming the Brand

The new, fully responsive website is clean and easy to navigate across all devices and an identity that reflects the law firm's growth and a cutting-edge website, embraces the sophistication that makes Paley as worldly as their Washington D.C. metro area clients. Now with an integrated design system and digital experience, Paley's growing brand can keep up with their evolving industry leadership and innovation.

Moiré ensured that every element of the brand system – color palette, custom photography, and brand messaging – evoked the problem-solving perspective of the Paley experience.

Working together

To go along with the new visual identity and services architecture, Moiré worked closely with Paley Rothman to refresh the brand with a clean and vibrant comunications system that reinforced the law firm’s strategy and helped them stand out in a crowded marketplace.

Paley Rothman Numbers

2
Number of Offices
1979
Year Established
60%
Increase of Web Traffic